In 1945, Paul Riedell saw an opportunity to turn his love of roller skating into a business and started Riedell Shoes, Inc. in Red Wing, Minnesota. Throughout the years, he and his wife Soph manufactured only top-quality hand-crafted skating boots and built a reputation for supplying the world's best skates with exceptional fit and comfort. As roller rinks began to sprout up in the late '60s, Riedell also began offering long-lasting rental boots to the rinks across the county to complement the existing resale skates. With each decade of change, Riedell has been there to change with it, offering new and exciting products and services to meet the needs of the roller rinks and skaters.
Still today, Riedell remains a family business, owned and operated under its third generation with the same basic philosophy—to produce and offer only the finest quality skates available in the market. Riedell is dedicated to continue making hand-crafted skates from only the finest leathers and materials by skilled craftsmen.